Stuck in the Referral Trap?
Your expertise alone won’t get you known
You’ve built your reputation one client at a time. But referrals alone won’t scale your business, elevate your brand, or get you the valuation you deserve. And neither will your expertise.
At PlumDIBs, we help cybersecurity experts break the cycle by turning their technical expertise into recognized authority, so they can generate consistent leads, attract the right clients, and grow their impact.
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What You Get with PlumDIBs
We position cybersecurity experts as trusted advisors in the eyes of their most valuable audiences—especially small and mid-sized government contractors.
Whether you’re chasing your first marketing strategy or overwhelmed by too many leads, we help you move from invisible expert to in-demand authority.
We Solve Two Common Problems:
1. Not Enough Leads
You rely on referrals and cold outreach, but there’s no system to fill your pipeline consistently.
We help you:
• Craft compelling offers that speak directly to your prospects’ compliance headaches
• Launch targeted campaigns that drive inbound interest
• Turn casual browsers into qualified prospects who request a call with you
2. Too Many Unqualified Leads
You’re busy—but not with the right people. You’re overwhelmed and under-leveraged.
We help you:
• Qualify leads before the first meeting using smart friction (applications, EOI forms, waitlists)
• Create exclusivity and increase conversion by elevating your brand status
• Repurpose your content to speak only to your best-fit buyers
How to work with us:
We offer three engagement models, depending on your goals, budget, and internal bandwidth:
1. Authority Strategy Sprint
Clarify Your Position. Unlock Demand.
A focused 3-week engagement to align your message, define your audience, and identify what makes you stand out in a crowded cybersecurity market.
You’ll walk away with:
• A custom Message Matrix™
• A 90-day content and campaign plan
• Three high-converting “authority assets” (quiz, offer, or content pieces)
Best for: Founders and principals who want a roadmap before they commit to monthly campaigns.
2. Monthly Outreach & Thought Leadership
Visibility That Converts
Done-for-you outreach campaigns across LinkedIn and email that position you as a leading expert in your space. We ghostwrite, build, and promote your best ideas—so your calendar fills with qualified sales calls.
Includes:
• Weekly email + LinkedIn campaigns
• Ongoing blog/article repurposing
• Lead magnet design and promotion
• Podcast guesting or digital PR outreach
Best for: Cyber leaders ready to be seen, trusted, and booked.
3. Team Enablement & Lead Management Support
Build Internal Marketing Muscle
If you have a marketing lead (or want to grow one), we’ll coach them and provide templates, systems, and strategy to help your team turn leads into leverage.
Includes:
• Monthly 1:1 coaching and marketing training
• SOPs, templates, and content workflows
• Funnel and campaign audit
• Custom campaign support & content development
Best for: Mid-sized firms scaling beyond the founder and ready to level-up their internal capacity.