OUR PROCESS
Only PlumDIBs has the Madman, Craftsman, Critic™ process for accessing creativity, inspiring strategic thinking and fueling brilliant execution.
1. Madman
Creating a MAP to close the gap.
In the Madman Phase, we facilitate Marketing Action Plan (MAP) brainstorms with your internal team and dive deep into independent research to understand your business challenges and objectives, competitive advantages, market opportunities, and audience behaviours. Using Audience Insights, we develop a MAP to help you close the gap that currently exists between you and the high-quality leads you want.
- Market Research
- Brand Messaging & Positioning
- Referral Network Development
- Intellectual Property Development
- Digital Strategy
2. Craftsman
Making things happen.
We turn insights into measurable results. Using your MAP as our guide, we develop a lead targeting system, including authority content, web updates, as well as attraction, nurturing and advertising campaigns. Our work positions you as the industry authority, and leads directly to improved deal flow.
Programs:
- Demand/Lead Generation
- Content Development
- Attraction Campaigns
- Nurture Campaigns
- I.P. Development
Coaching:
- Value Labs
- FAB Labs
Projects:
- Promotions & Launches
- Book Publishing
- Podcasting
- Website Development
- Landing Pages & Forms
- Social Media & Blogs
- Lead Scoring
- Online Ads
- Marketing Automation
3. Critic
Measuring and reporting results.
We hold ourselves accountable, and we are determined to prove the value of our work. PlumDIBs delivers comprehensive reports and analytics that measure our performance against KPIs and quantify our impact on your business objectives. Our goal is to exceed your expectations every single time.
- Demand Generation Reporting
- Cost-Per-Click Analysis
- Media Placement Reporting
- Message Pull-Through Reporting
- Share-of-Voice Analytics l Social Media Monitoring
- Ad Performance Reporting
- Our Performance Against Your KPIs
