Services

At PlumDIBs, we specialize in positioning cybersecurity professionals as trusted advisors. With the Department of Defense (DoD) recently publishing the final rule implementing the Cybersecurity Maturity Model Certification (CMMC) program, cybersecurity experts must act now to establish their expertise. This creates an urgent demand for cybersecurity professionals who can guide businesses through compliance—but first, they need to “get the word out” to connect with these contractors.

Many cybersecurity experts excel at protecting organizations but struggle to effectively communicate their value to potential clients. With hundreds of thousands of defense contractors now racing to meet CMMC requirements under FAR 52.204-21, DFARS 252.204-7012, and DFARS 252.204-7020, the opportunity to secure new business has never been greater. However, without a strong content strategy, even the most capable cybersecurity consultants risk being overlooked by companies seeking compliance assistance. This is where PlumDIBs comes in—our expertise in content marketing ensures that cybersecurity professionals reach the right audiences at the right time.

Our proprietary AIMM process—Analyze, Identify, Message, and Mobilize—transforms your technical expertise into compelling, strategic messaging that attracts and converts clients. Whether through targeted email campaigns, thought leadership blogs, social media engagement, or SEO-driven content, we help cybersecurity professionals stand out in a crowded market. Now is the time to take advantage of this pivotal moment in the industry. Let PlumDIBs help you amplify your voice and connect with contractors who need your expertise to navigate the CMMC landscape.

Content Strategy & Messaging

• Brand positioning and messaging framework
• Target industry and opportunity analysis
• Target audience identification (CTOs, CISOs, compliance officers, etc.)
• Development of a message matrix for different decision-makers
• Competitive analysis and differentiation
• Content calendar planning

Website Content Development

• Homepage and service pages copywriting
• About Us and company positioning
• Landing pages for lead generation
• FAQ pages addressing common CMMC compliance concerns
• SEO-optimized content for search visibility

Email Marketing & Lead Nurturing

• Email outreach to generate inquiries
• Drip campaigns for lead conversion
• Newsletter content for cybersecurity professionals
• Email automation for audience engagement
• Case studies and client success emails
• Webinar and event promotions

Whitepapers & Reports

• In-depth guides on CMMC compliance
• Cybersecurity industry research reports
• Compliance checklists and templates
• ROI analysis of cybersecurity investments
• Risk assessment frameworks

Webinars & Video Marketing

• Live and recorded webinars on CMMC readiness
• Thought leadership interviews with industry experts
• Explainer videos for complex cybersecurity topics
• Client testimonial videos

Sales Enablement Content

• Sales decks and presentations for cybersecurity consultants
• One-pagers and brochures on CMMC services
• RFP and proposal writing support
• Training materials for sales teams